L’Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo 200ml

Description

The L’Oréal Elvive Colour Protect Anti-Brassiness Purple Shampoo (200ml) is a colour-correcting shampoo specially designed to neutralize yellow and brassy tones in blonde, bleached, highlighted, and silver hair. Powered by rich Purple Pigments and UV filters, it brightens dull tones while enhancing colour vibrancy. As a result, your hair looks cooler, fresher, and visibly brighter after every wash.

This creamy purple formula gently cleanses while depositing colour-correcting pigments that instantly counteract brassiness. Moreover, the UV filter helps protect your hair from sun-induced fading, while the hydrating base softens and smooths rough strands. In addition, it works effectively to brighten blonde shades, revive highlights, and maintain the icy, salon-fresh finish you love.

Furthermore, the L’Oréal Anti-Brassiness Purple Shampoo improves shine, reduces warmth, and enhances clarity for a more refined blonde or silver tone. With consistent use, it keeps your colour looking vibrant and cool while preventing the yellowing effect caused by pollution, heat styling, and hard water. Its gentle pH-balanced formula makes it suitable for weekly or twice-weekly use.

Because of its tone-correcting and brightening benefits, this shampoo works beautifully on all types of blonde—whether natural, coloured, balayage, highlighted, or grey. Therefore, it is perfect for anyone seeking cooler tones, enhanced brightness, and long-lasting colour protection.

How to Use

Apply to wet hair and massage evenly from root to tip. Leave on for 2–3 minutes for subtle toning or 5 minutes for stronger brass-neutralizing results. Rinse thoroughly. Use 1–2 times weekly.

Key Ingredients

Purple Pigments, UV Filter, Conditioning Agents, Mild Cleansers.

Suitable For

✔ Blonde, bleached & highlighted hair
✔ Grey or silver tones
✔ Anti-brassiness, brightening & colour protection

Made In

France