L’Oréal Paris New & Improved Excellence Cool Creme Permanent Hair Dye 5.11 Ultra Ash Light Brown

A. About the Product

L’Oréal Paris Excellence Cool Creme 5.11 Ultra Ash Light Brown is a professional permanent hair dye formulated to deliver vibrant, long-lasting cool light brown shades. Enhanced with violet technology, it neutralizes unwanted copper highlights while providing a triple-care system that protects hair and scalp during coloring.

B. Key Benefits

• Triple Care Protection: Enriched with Pro-Keratin and active serum to protect hair structure while coloring.
• 100% Gray Coverage: Completely covers gray hair for a natural and uniform result.
• Ultra Ash Light Brown Shade: Neutralizes warm and coppery tones to maintain a cool, balanced hue.
• Violet Post-Color Shampoo: Mild pH formula cleanses the scalp and smooths hair, enhancing color longevity and shine.
• Purple Mask: Softens hair, adds shine, and neutralizes copper highlights week after week.

C. How to Use

Follow the Triple Care Colour Ritual:
1. Apply the Ultra-Cool Colouring Cream to hair for rich, long-lasting color.
2. Rinse and cleanse with the gentle violet post-color shampoo.
3. Apply the purple mask to neutralize copper tones, add softness, and enhance shine. Use weekly for best results.

D. Why You’ll Love It

🎨 Salon-Quality Color: Achieve professional results at home.
💆‍♀️ Triple Hair Care: Protects hair, scalp, and color simultaneously.
✨ Vibrant Cool Shade: Neutralizes copper tones for a consistent ultra ash light brown.
🖤 Soft & Shiny Hair: Leaves hair smooth, nourished, and glossy.

E. Brand Story

L’Oréal Paris is a leading name in professional hair care, delivering innovative solutions to achieve vibrant, long-lasting color while protecting and nourishing hair. Excellence Cool Creme combines advanced formulas and care systems for a flawless at-home coloring experience.

F. Country of Origin

🇫🇷 Made in France