Etude House My Lash Serum (9 g)

A. About the Product
ETUDE HOUSE My Lash Serum is a nourishing treatment specially formulated with biotin, a key ingredient known for promoting hair health. Designed to strengthen, lengthen, and thicken eyelashes, this serum delivers targeted care right at the lash roots. Featuring a clean, transparent base, it absorbs quickly without any sticky residue, ensuring a smooth, comfortable application every time. The mascara-style applicator enables precise and effortless application, helping you achieve fuller, healthier lashes with consistent use.

B. Full Ingredient List
Biotin, Water, Glycerin, Butylene Glycol, Panthenol, Hydrolyzed Keratin, and other skin-friendly ingredients in a transparent, lightweight base.

C. How to Use & Ritual Guide

1. Start with clean, dry lashes.

2. Use the mascara brush applicator to apply serum along the lash line.

3. Sweep gently to ensure full coverage at the roots.

4. Use daily, morning and evening, for best results.

(Icons: Cleanser → Mascara Brush → Apply Along Lash Line → Morning/Night Clock)

D. Why You’ll Love It

• Strengthens & Nourishes Lashes
  Biotin, widely recognized for hair health, supports lash growth and resilience, leading to longer, thicker lashes.

• Lightweight, Non-Sticky Formula
  The transparent serum absorbs rapidly without leaving any residue, ensuring a comfortable wear throughout the day.

• Precise & Easy Application
  Mascara-style applicator allows you to target lash roots with ease, maximizing serum effectiveness.

E. Brand Story & Product Philosophy
ETUDE HOUSE blends skincare and cosmetics, focusing on gentle yet effective formulations that empower natural beauty. Their lash serum exemplifies this commitment with nourishing ingredients and user-friendly design.

F. Country of Origin
Made in South Korea.